What is the impact that globalization has culturally in Russia?

Globalization eliminates the boundaries between the countries and provides new opportunities.
In spite of all the differences between business cultures, we can’t neglect certain common grounds that constitute business in general. For example, each business deals with profit-orientation, professional development of staff, etc. And, thanks to globalization, today various countries can share and learn from each other in order to adopt new elements in their own operation.
Having been off the market system for many years, and under the pressure of “command” authority, Russia had difficulties to enter the world market. While globalization was already involving all other countries, it did not “touch” Russian business and management styles until the 90th, when the country started reforming its own business style. Now, Russia constitutes a part of the business world and is interconnected with the world system. Russia adopted some well-known management models as well as developed its own business strategies. Employees get more and more appreciation for their knowledge, experience, and creativity. They are also given more choices and responsibilities at the workplace. I think, this indicates the development of a new management style, which has more similarities with American and European ones.

To summarize, globalization provides many opportunities as well as challenges in business. In order to better utilize the opportunities for different countries to operate successfully, under the conditions of cultural diversity, we need to go beyond our cultural stereotypes. Curiosity, openness and strive to reach mutual understanding should become good features for intercultural management. We can learn a lot from each other, but we need to learn to be tolerant and respectful to all the differences we face, when we do business together.

Close to half a century later the experience of youth in the former Soviet Union has little in common with what it meant to be young under state socialism. Russia is a case in point. Here integration into the global economic and political system has had ramifications for the self-identifications of young people. Many young Russians’ cultural practices are today so closely aligned to Western models that cultural homogeneity appears to level youth experience on a transnational scale. At the most general level it is a contribution to the debate over the dynamics between global (Western) and local (Russian) cultural production and exchange. More specifically, the volume contributes to an understanding of how young people negotiate these dynamics on the level of culture in Russia.
Russia has undergone huge economic and political transformations in the post-Soviet era. .







Speaking at the government council session in St. Petersburg, Culture Minister Mikhail Shvydkoi listed threats which exist for Russian culture. First of all, he considers the threat of globalization which is occurring in the entire civilized world in economics, social life, law and everyday life. According to Shvydkoi, this is a call to preserve national culture, and now in many countries for example the Czech Republic they are remembering that they are a Slavic people in order not to dissolve into European culture. Shvydkoi said that it was important to preserve the many colors of Russian culture.
Shvydkoi said the second problem is the rupture in the root of primary culture. 'A generation of artists grew up who did not walk barefoot in the grass in childhood,' he said. Shvydkoi said that it was necessary to return to a full-fledged artistic education in school. Moreover, he warned that culture could go along a commercial path because the market pressures on culture are very strong and culture has had to learn to earn money.
Shvydkoi also said that a large break exists in the financing of culture in Russia.

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